Green Marketing Event - Dorset

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BH2 5PH (link to maps.google.com)

Effective Green Marketing

Green marketing
How do you see it?

An opportunity for customers to learn about an organisation's environmental credentials?
Brochures printed on recycled paper?
A cynical way for businesses to create a competitive edge and increase sales?
An accepted part of the communications mix?
A strategic approach to product and service development and distribution?
A load of 'greenwash'?

Of course it can be all of these things and more.

Whether you are a green organisation that needs to communicate founding principles or an established business wanting to promote your good environmental practices; whether your messages are aimed at customers, investors, suppliers or employees, this workshop will help you to understand the why's and how's of green marketing:

The benefits and opportunities for building brand positioning and market share.
The importance of considering whole product or service life cycles and managing the risk agenda.
The do's and don'ts and legal constraints; how to do it well and common pitfalls.
Learning valuable lessons from others ' enlivening examples and case studies

Speakers will include:

Carole Bond, Envirowise and Darren Northeast, Spiral MPR who will present case studies and share some of his experiences.

For more information about this free event or to register please click here to see the attached flyer

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